| Month | Campaign | Hook | Asset | Goal |
|---|---|---|---|---|
| February | Love without violence | Valentine’s Day, reclaimed: love does not hurt. | Social challenge and teacher kit | Recruit monthly donors |
| April | Back to school (Andes) | A backpack is a school year a child does not drop out of. | School kits and supply drive in Florida | 1,000 school kits |
| June | Children’s month | Children’s Day events across all three cities. | Todo Posi day and medical brigades | Reach and new volunteers |
| August | Back to school (coast and Venezuela) | The second school wave of the year. | Corporate supply drives in South Florida | 800 school kits |
| October | Train 1,000 protective adults | A month-long push with partner schools. | Company-sponsored cohorts | 1,000 adults trained |
| December | Giving Tuesday and Shungo Christmas | The end of the year, when giving peaks. | Corporate matching and peer-to-peer | 30% of annual revenue |
How each campaign runs
01
Announcement
Its own landing page, an email to the list, and partners activated three weeks out.
02
Activation
Collection in Miami, a social challenge, and peer-to-peer fundraising: every volunteer opens their own goal.
03
Close
A live broadcast of the shipment or the field day, with a public counter.
04
Report
Thirty days later, a delivery report to every donor and the ask to become a monthly giver.
Three countries, one operation. Keep it running.
Every gift is assigned to a program and a city, and reported every quarter.
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